Brad Pitt launches genderless skincare line

Written by Amachi Orie, CNN

Brad Pitt has stepped into the world of beauty by launching a skincare line — and it’s for all genders.
“Le Domaine”, which the actor co-founded the Perrin family with the organic winegrowers, aims to slow down the process of skin aging so that everyone – regardless of gender or skin type – can age well, according to the company website.
“I don’t want to run away from getting older,” Pitt told Fashion in an interview published Wednesday. “It’s a concept that we can’t escape, and I’d like to see our culture embrace it a bit more and talk about it in those terms.”

He added that while the idea of ​​anti-aging is “ridiculous” and a “fairy tale,” “it’s really about treating your skin in a healthy way.”

The Cream and Serum of Le Domaine.

The Cream and Serum of Le Domaine. Credit: Le Domain Skincare

The products, which range from $80 to $385, contain two exclusive, proprietary active ingredients GSM10 and ProGR3, the website adds.

GSM10 is made from a combination of marc’s grenache seeds, syrah seeds and skins that are beneficial to the skin microbiome, according to the beauty line. It has antioxidant properties, counteracts the destruction of collagen and can help balance the skin, adds Le Domaine.

ProGR3 is made from a combination of natural molecules found in plant extracts, vines, chamomile and green tea, the website says, adding that it addresses the visible signs of skin aging.

“I mean, I’m the kind of person who changes hotel rooms when I can smell the cologne from the last person who stayed there. It’s too much. It’s too strong. Keep it subtle,” Pitt added. “Let people come to you. Don’t force it on others. That’s my feeling.”

The genderless skincare line focuses on: "green beauty."

The genderless skincare range focuses on ‘green beauty’. Credit: Le Domain Skincare

The idea for the skin care range originated at the Château Miraval winery. The estate of the vineyard is currently at the center of a legal battle between Pitt and his ex-wife Angelina Jolie.

According to the website, the skincare line, which focuses on “green beauty,” includes refillable products, upcycled packaging, and formulas that are between 96% and 99% of natural origin. It’s vegan and contains no ingredients “that are the subject of environmental controversy,” adds the website.

“The landing here — at Château Miraval — opened up a lot of ideas that I wouldn’t normally have considered. And a big part of that is sustainability, this zero waste idea is something that’s very important to this area and important to me,” Pitt told Vogue.

It was a busy few days for Pitt, who also made his debut as a sculptor at a group exhibition in Finland. The Oscar winner, who arrived at the movie preview for “Bullet Train” earlier this year in a knee-length linen brown skirthas exhibited nine works at the Sara Hildén Art Museum in Tampere.

Other celebrities who broke into beauty

Pitt is just the latest A-lister to break into the beauty industry.

last Nov, Harry Styles launched a vegan and cruelty-free beauty range with nail polish, a lip and eye serum with double rollerball and a face serum.
Former baseball pro Alex Rodriguez unveiled a “Blur Stick” concealer in eight different shades in 2021 as a “skin care solution designed specifically for men.” This was part of a campaign for the men’s wellness brand Hims.
Meanwhile, “Queer Eye” star Karamo Brown launched a skincare range for bald and balding men in 2020 to “enhance men embracing their baldness” and “leave behind the outdated ideas of masculinity,” he said.
And Rihanna launched the gender-inclusive skincare range”Fenty Skin” in 2020 — three years after she launched the cosmetics line “Fenty Beauty‘, with foundations in 40 different shades.

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