Broadcasting Drives TV Usage Even as Broadcasting Posts Seasonal Growth (NASDAQ:GOOG)

Broadcasting is gaining TV share again, but broadcasting is still ahead

The ongoing fall TV season meant viewership of broadcast television got another bump, but that didn’t really affect broadcasting, which gained share as a form of television use for the eighth month in a row.

Total TV viewing It rose another 2.2% in October after gaining 2.4% in September — and broadcast viewing has gained share again, rising to 26% of total TV usage from 24.2% the previous month, according to “the scaleFrom Nielsen, the comprehensive monthly look at the ratings giant on TV delivery platforms.

That was thanks to the arrival of new fall programs along with the ongoing football season. Broadcast viewership volume jumped 9.8% overall, with sports volume up 19% and general drama jumping 42% from the previous month. However, broadcast viewership fell 6.2% year-on-year as part of the secular downturn.

And the share of broadcasts grew again, but at a slower rate – to 37.3% in general, which again led to all uses. The added share of Broadcast and Streaming came at the expense of Cable (which saw its share of the pie drop to 32.9% from 33.8%) and “Other” usage – a category that’s heavily used in video games but also includes DVD viewing – which fell to 3.8. % from 5.1%.

Zoom broadcast share, YouTube / YouTube TV (Nasdaq: Google) (Nasdaq: GOOGLEIt outperformed other services (to 8.5% from 8.0%) after taking the lead from Netflix (Nasdaq: NFLX) Last month. Netflix, for its part, fell to 7.2% from a previous 7.3%.

Disney services did well: Hulu / Hulu Live (New York Stock Exchange: DIS) (CMCSA) trailed Netflix, increasing its share to 4.0% from 3.8%, while Amazon Prime Video (AMZN) fell to 2.8% from 2.9%. Disney+ (DIS) rose to 2.0%, from 1.9% last month. HBO Max (WBD) fell to 1.1% from 1.3%, and free ad-supported Pluto Channel (PARAA) fell to 0.9% from 1.0% last month.

Other broadcasts (including smaller services such as Crackle (CSSE) as well as streaming services such as Spectrum (CHTR), DirecTV and Sling TV (DISH)) increased its share again, to 10.8% from 10.7%.

Turning to the weekly broadcast ratings, while Netflix (NFLX) may be slowly chipping away at competitors’ share, it still dominates the most-watched programs overall. observer (NFLX) Frequency atop Latest Weekly Ratings (October 17-23), with 2.595 billion minutes streamed, easy winner The School of Good and Evil (NFLX), with 1.058 billion minutes, and HBO Max’s (WBD) Dragon house Fueled by the release of the season finale, it moved to third place, broadcasting 1.013 billion minutes.

the Dragon Competition Lord of the Rings: Rings of Power (AMZN), which saw its end a week earlier, dropped out of the top 10.

Rounding out that top ten are seven more Netflix titles: No. 4, comet, 935 million minutes No. 5, Black list, 807 million minutes No. 6, NCIS, 796 million minutes No. 7 Gilmore Girls 792 million minutes No. 8 CoComelon, 757 million minutes No. 9 love is blind, 683 million minutes and number 10, unsolved mysteries, 672 million minutes.

(Nielsen’s streaming ratings now includes exposure from seven major broadcasters: Amazon Prime Video (AMZN), Apple TV+ (AAPL), Disney+ (DIS), HBO Max (WBD), Hulu (DIS) (CMCSA), and Netflix (NFLX). ) and Peacock (CMCSA).)

Payment Channel Distributors: Comcast (CMCSA), Charter (CHTR), Dish Network (DISH), Verizon FiOS (VZ), Optimum/Suddenlink (ATUS), Atlantic Broadband (OTCPK: CGEAF), and Sparklight (CABO).

Related domestic broadcast indices: Nexstar Media Group (NXST), Sinclair Broadcast Group (SBGI), Gray Television (GTN), Tegna (TGNA), EW Scripps (SSP). National broadcasts: ABC (DIS), NBC (CMCSA), CBS (PARA) (PARAA), Fox (FOX) (FOXA). And some advertising technology names associated with connected TV: The Trade Desk (TTD), Magnite (MGNI), PubMatic (PUBM), Criteo (CRTO), and Roku (ROKU).

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