After acquiring Boost Mobile as part of the Sprint and T-Mobile merger in 2020 and snatching Republic Wireless into its 5G network earlier this year, Dish is finally ready to make Boost Mobile the fourth wireless operator the FCC envisioned sig.
Its opening ointment? The satellite TV provider introduces an exclusive budget 5G phone to Boost Mobile’s prepaid customers.
The Celero5G is a “custom-built phone” for Boost Mobile, according to its spokesman. Like T-Mobile’s Revvl or AT & T’s Radiant, it has a unique branding that you will not find anywhere else. For an operator trying to expand its user base, this is definitely an unusual way to get there. After all, most other carriers are trying to dangle the latest flagship phones from Apple and Android to entice you to sign up for their expensive postpaid service plans, like the deluge of “free” iPhone 13 deals from the big 3 carriers.
“As LG left the mobile device market and created seismic changes in the vendor landscape, we saw an opportunity,” said a Boost Mobile spokesman. “LG’s departure left a significant gap in the Boost series. Celero5G is the answer to fill that gap. ”
Not much is known about this 5G phone at the moment other than the fact that the name, Celero5G, is inspired by the “Latin word for speed.” According to the press release, the phone has a 6.52-inch screen, four cameras, 36 hours of battery life, 4 GB of RAM, a microSD card slot and 64 GB of internal storage — all respectable specifications for a budget phone. Like the sub- $ 300 OnePlus North N10 5G, this phone is likely powered by the same Qualcomm Snapdragon 690 5G chip that enables 5G connectivity at this price point.
Judging by the press materials provided by Boost Mobile, it looks like the Celero5G has an iPhone-like metallic lining around the phone and a glass back that are pretty upscale details for a phone in this class. Maybe this phone is really “better than other mid-range Android devices at higher price points”, as the press release claims.
The best thing about this phone is the plan. If you pre-order Celero5G before October 31, 2021, you get 12 months of free unlimited talk, text and data service from Boost Mobile. Of course, it’s not completely unlimited: You’ll be downgraded to 2G after burning through 35GB of data, but it’s still plenty to use comfortably. Dish and Boost Mobile even gives you a free case for your $ 280 Celero5G 5G phone.
Signing up and retaining existing Boost Mobile customers with Celero5G can be the easiest part of realizing Dish’s 5G dreams. Its biggest challenge will be to expand and provide national coverage for its 5G service – a project that is much more expensive and challenging than releasing an exclusive 5G phone.