Cryptocurrency enthusiasts meet their match: Angry Gamers

So far, 10,000 digital wallets – tools that allow people to store their cryptocurrencies – have been connected to the Quartz platform, though Ubisoft only minted 3,000 NFTs in its first batch, Mr Pouard said. That indicated an appetite for more NFTs in the future, he said.

Ubisoft ultimately plans to reduce sales of future NFTs, Mr. Pouard. “We are moving from a business model that focuses only on one game, to a business model that focuses on an ecosystem where each player can be a stakeholder,” he said.

Zynga, to be acquired by Take-Two, hired Mr. Wolf, a veteran of the gaming industry, to lead a crypto effort in November. The goal was to create new games on the blockchain, making it easy for players to acquire, own and sell NFTs, Mr Wolf said. He gave few details on how the effort would work, including whether the NFTs could be transferred between Zynga games.

“We are still developing all that,” he said.

Other gaming companies have waded into NFTs, repeating how crypto can generate new wealth for users. This month, Square Enix President Yosuke Matsuda wrote in an open letter that creating blockchain games would allow players to make money. That would be “an important strategic theme” for the company, he said.

But as the number of NFT messages from game studios piled up, players became more and more annoyed. After users rebelled against Sega Sammy’s crypto plans, one of its executives said at a management meeting last month: “If perceived as simple money making, I would like to make a decision not to proceed.” (The effort continues.)

Other gaming companies have come out against crypto. Phil Spencer, head of Microsoft’s Xbox, told Axios in November that some games centered on making money through NFTs seemed “exploitative” and he would avoid putting them in the Xbox Store. Microsoft declined to comment.

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