Facebook to update audience estimates before the campaign to be less specific and show an area instead of a number, after setbacks for overestimating audience numbers (Allison Schiff / AdExchanger)


Allison Schiff / AdExchanger:

Facebook to update estimates to the audience before the campaign to be less specific and show a range instead of a number, after setbacks for overestimating audience numbersEstimates of reach before the campaign on Facebook are becoming less accurate – on purpose. – In the coming weeks …

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