Far Cry 6 is gaming’s processed food

Join gamers online at the GamesBeat Summit Next in the upcoming 9-10. November. Learn more about what comes next.

The processing industry and the gaming industry have a lot in common. They are both extremely secretive, and they both use the science of brain chemistry to drive the design of their products. And that leads us to salty, sugary snacks that never quite satisfy, but that we can not stop eating. And it also leads to games like Far Cry 6, which we can not stop playing.

Ubisoft has spent years perfecting a design process that will overwhelm players. In the way that food companies mix sugar, fat and salts together to create an addictive response, Ubisoft mixes progression, unlocks and maps distractions to produce a similar effect.

But getting people to play a game is inherently not a bad thing. Where Ubisoft develops into problematic design is when it seems to prioritize this bliss response on the exclusion of everything else.

It does not matter if Far Cry 6 is satisfactory – it’s just important that you keep playing

The science of addictive food is about blasting you with taste and mouthfeel at once and then letting it disappear in an instant. If a chip has a strong cheese flavor and high crunch and then appears to dissolve in the mouth, you will probably find yourself reaching more and more.


Three good investment professionals open up what it takes to get your video game funded.

See On Demand

Ubisoft games use design in the same way. Each new quest gives you an outburst of dopamine while chasing something new, but then the quest itself melts into a gray nothing that is hard to distinguish from each other.

And is that not how we talk about these games? It’s always about how the developers overloaded the card with icons. Rarely do I hear anyone talk about the details of any of these missions.

Of course, none of this Ubisoft particularly hurts. Capitalism encourages creators to exploit others to maximize return on investment. And we should expect more developers to address this under a system that lacks public funding for art as a game.

But it is also risky for Ubisoft because games as opposed to processed foods are expensive. Players do not want to think of these $ 60 or $ 70 purchases as disposable dopamine delivery equipment. If Ubisoft leaves the drug, it could find consumers ignoring its game Cheeto Puffs for companies trying to deliver something more nutritional.


GamesBeat’s creed when coverage of the gaming industry is “where passion meets business.” What does it mean? We want to tell you how the news matters to you — not just as a game maker, but also as a fan of games. Whether you read our articles, listen to our podcasts or watch our videos, GamesBeat helps you learn about the industry and enjoy engaging in it.

How will you do it? Membership includes access to:

  • Newsletters, e.g. DeanBeat
  • The wonderful, informative and funny speakers at our events
  • Networking opportunities
  • Special interviews for members only, chats and “open offices” events with GamesBeat staff
  • Chat with community members, GamesBeat staff and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties

sign up

Leave a Comment