Google Maps shows price ranges for US restaurants

Google Maps will show price ranges based on user contributions for restaurants in the United States, Google announced Tuesday. The company also announced an extension of Pickup with Google Maps as well as Area Busyness (live bustling trends for neighborhoods) and an extension of indoor directories to include all airports, malls and transit stations globally for its Maps mobile app.

Why we worry. Instant Price Viewing brings a feature familiar to Yelp users to Google, which will help it compete as a local reviews and discovery platform. Restaurant owners may be able to use this information to assess how customers are doing with their (and their competitors’) prices, but there is not much they can do about the intervals on their profile as they are based on user contributions.

Although Pickup with Google Maps has grown significantly since its launch, it is still not available to the vast majority of businesses. “People who use pickup with Google Maps typically wait less than five minutes for their groceries,” Google said in the announcement, but that number is likely to change as this feature continues to roll out.

Price ranges in a restaurant’s Google company profile. Image: Google.

Price ranges in restaurant profiles. Earlier this year, Google added more fields to its reviews, allowing users to add price range, meals and dining options. It’s now clear that Google is using this price range data to add more information to company profiles. Price ranges appear in increments of $ 10, and the number of users who have reported prices is also indicated.

Pickup with Google Maps is now available in over 2,000 stores. Pickup with Google Maps was also launched earlier this year as a pilot program and now includes several Kroger Family stores, such as Kroger, Fry’s, Ralphs and Marianos. In total, this program is now available at over 2,000 stores in more than 30 states.

Workflow pickup with Google Maps. Image: Google.

Pickup with Google Maps allows customers to enter order information into Google Maps to facilitate the pickup process. Google then notifies the customer when it’s time to leave to pick up their order, and shares the time of arrival with the store.

Introduction of area bustle. Similar to the vibrant busyness trends that have been available for years, Area Busyness is a chart that shows how busy an area gets at different times of the day. This feature will be launched globally ahead of the holiday season.

Indoor folders are becoming global. Google has also expanded the Directory tab in Maps to include all airports, malls, and transit stations around the world when this information becomes available. Within each category, users can also see a list of relevant companies and related information, such as assessments, what floor it is on and whether it is open.


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George Nguyen is the editor of Search Engine Land, which covers organic search, podcasting and e-commerce. His background is journalism and content marketing. Before entering the industry, he worked as a radio personality, author, podcast host and elementary school teacher.

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