Technology has undeniably shaped the tools we use to gain new knowledge. Long gone are the days when learning meant spending hours at the local library or attending long lectures.
In today’s age, both companies and educators work side by side video creators to help deliver information in video format that makes the experience far more engaging and accessible than ever before.
Especially after the shift the pandemic brought, audiences expect more than just regular data from their video content. And while it may sound challenging, it is also an opportunity to think about what the future of education will look like.
In this article, I will guide you through the main reasons why you will also want to use video on your e-learning platforms. This post will help you not only understand why the audience prefers this format, but how your teaching goals will also benefit from it.
More content, less time
We have all become accustomed to short attention intervals. Apps like Instagram and Facebook have proven successful with short-form content and bite-sized videos that are easy to digest.
The same goes for people who learn online: they seek to get the most information in the shortest amount of time. And there is no better tool to achieve both than video content.
Video can condense and convey information more efficiently, leading to faster learning. Imagine how long it would take you to read a product’s manual compared to watching a tutorial video with the same information. Time is precious and you should not waste it!
Short videos usually focus on explaining a single important concept or setting a main learning goal. Therefore, the preferred length is between 2 and 6 minutes. Longer than that, and your audience will struggle to stay focused.
However, if you are planning a long program for your online course or an extended marketing campaign, you can divide your long piece into shorter chapters. For example, the video version of this article can be divided into five short sections that convey individual ideas.
Improving the user experience with storytelling
The key to successful communication lies in storytelling. Ever since the beginning of time, we humans have been attracted to captivating stories that invite us to think and that leave us with valuable lessons.
Training videos who use storytelling as a didactic entity can connect with their audience and guide them through complex and abstract topics that might otherwise be difficult to follow.
There is a reason we as children learn about ethical concepts through fables that end with a moral. Do you remember how tales like Pinocchios or Cinderella taught us not to lie? How could anyone forget such stories!
Creative storytelling can make learning insightful. However, most educational videos take it a step further and include audio narratives, sound effects, and other immersive elements to enhance the user experience.
And since no story would be complete without characters.
Use characters to exemplify more clearly
Grades play an important role in every story and in every effective educational video. Generating empathy for the character of a work helps viewers put themselves in their shoes and better understand examples and ideas that are conveyed.
Think of the most popular movies and series out there, like Game of Thrones: each character can act as a symbol of a broader concept. This technique facilitates deep thinking and makes the audience understand situations from different perspectives.
Grades are usually available or at least memorable. That means they should feel like real people, with all sorts of specific details about their appearance or personality that your audience can connect to.
Training videos that use characters are also very demonstration-friendly, making it easier to simulate learning and processes. By following the character’s chores, the audience learns the practical steps they need to take
complete their learning goals.
Appeals to the viewer’s emotions to help them store information
When you have a story with characters, there are definitely emotions. Storytelling is about making the audience feel what the characters are feeling and making them feel invested in the outcome.
Emotion plays a huge role in our memory. Our emotions can turn everyday events into lasting memories. Our minds are filled with past experiences linked to specific emotions such as laughter, crying, surprises, fear.
And when it comes to training videos, even the slightest laugh will do! By making the audience feel something, your teaching will have a lasting effect on them.
A kind of fun educational video will lead to a more relaxing learning experience, which also improves information retention. Hearty and emotional stories make the audience focus on what is being told, free them from distraction, and capture their attention.
Room for a variety of learning styles
Learning comes in all sorts of shapes and colors. Some people like to read; others prefer data-driven infographics or extended audio lessons or podcasts. The good thing about video content is that it gives you space to deliver them all.
As I mentioned at the beginning of this post, technology has allowed the video to become a format that is both scalable and accessible. As a result, anyone can watch videos on their mobile devices anytime, anywhere.
Video can be integrated into virtual classrooms, employee training programs; you name it! However, many people prefer it too micro learning, that is, learning on the go while commuting in the morning or just before going to bed. Short training videos are the perfect format for just that.
And finally, videos are easy to share with friends and colleagues on social media or via email. If your piece is informative and interesting, your audience will pass it on and spread your teachings all together, is that not what it’s all about?
Learning new things can be an exciting and challenging idea for most people. We have all gone through a boring lesson and we know that a miserable class can negatively affect the way we think about education.
So if you want your e-learning content to have a good and lasting impact on your audience, then video should be your go-to format.
Internal Article Images: provided by the author; thank you!
Top Image Credit: tima miroshnichenko; pexels; thank you!