How to use hashtags on LinkedIn [Step-by-Step Guide]

Although LinkedIn has been around since 2003, the platform did not allow the use of clickable hashtags until 2016.

Social media platforms like Twitter and Instagram have encouraged hashtag use for years as a way for users to connect with their communities. They even offer analytics so content creators and influencers can measure their influence.

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Now that LinkedIn has fully embraced the use of hashtags, so can brands.

Let’s get into the basics by using hashtags on the platform and dive into how to find the most popular ones in your industry.

How to use hashtags on your LinkedIn status update

There are a few ways to add hashtags to your status update.

GIF showing how to add LinkedIn hashtag to status update

As the GIF illustrates, you can add a hashtag by:

  1. Entering the pound sign followed by the word or phrase. When you print your hashtag, LinkedIn automatically generates hashtag suggestions based on what’s popular and popular.
  2. Click the “Add hashtag” button at the bottom left of the box.
  3. Select one of the related hashtags next to the “Add hashtag” button.

Pro tip: Do not add spaces or symbols to your hashtags as they can no longer be clicked.

How to use hashtags on your LinkedIn article

As it currently stands, users cannot add clickable hashtags to the body of their articles published on LinkedIn. However, they can make it visible by adding hashtags to the article description box.

GIF showing how to add a hashtag to an article on LinkedIn

How to use hashtags on your business page

If you have a business page on LinkedIn, you can link it to relevant hashtags. This will put you right in the middle of the conversations around these hashtags and allow you to connect with relevant audiences. Here are the steps to add them:

  1. Start on your company’s website.LinkedIn company page website

  2. Click the “Add” button at the bottom right under “Hashtags”. A smaller page opens.

    LinkedIn page where users can add three hashtags related to their business page

  3. Click “Add a hashtag” and select up to three hashtags.

    Example of three hashtags that LinkedIn users can put on their business pageYou are ready.

Should I use hashtags on LinkedIn?

The short answer is yes, hashtags are a great way to reach your audience beyond your direct links on LinkedIn.

Benefits of Using LinkedIn Hashtags

Let’s say you only have 200 connections on LinkedIn. You publish an article on SEO and do not use any hashtags. In order for it to have a significant impact, you need a lot of post-engagement from second- and third-degree connections.

Why place such limits on your content? Using hashtags maximizes the reach of your post. If the SEO hashtag has 100,000,000 followers and you use it, your post engagement can easily triple what it was without hashtags.

Higher engagement can help you build credibility and can facilitate meaningful connections with other LinkedIn users.

Now that you know why and how to use LinkedIn hashtags, let’s review some common hashtag errors you want to bypass. Here are a few tips to keep in mind.

LinkedIn hashtag mistakes to avoid

  • Do not go overboard – As mentioned above, Linkedin’s former senior director of product management, Pete Davies, recommends sticking to three hashtags. It should be enough to target the most important keywords without seeing spam.
  • Hashtags do not replace copy Hashtags do not provide context, they should only be used to improve your discoverability. You should still have descriptions in everything you send.
  • Use only popular hashtags – When using only popular hashtags, your content may be lost. If you go for niche, you may not reach enough people. Using a mix of niche and broad hashtags finds the perfect balance.

Once you have become familiar with the use of hashtags, you can begin to identify which ones work best. You may find that some lead to higher engagement rates than others. In that case, they are worth reusing.

LinkedIn popular hashtags

LinkedIn released data on the most popular hashtags for the first quarter of 2020.

LinkedIn most popular hashtags in 2020

Image source

In January and February, the list was virtually identical. However, talks shifted in March when the pandemic started. Searches for topics on telework tripled and the hashtag #remotework also started trending.

The best way to optimize your hashtag usage is by referring to your recommended hashtags and analyzing their performance on your posts.

Where can I find trendy LinkedIn hashtags?

There are three types of hashtags that LinkedIn recommends to its users based on their network and industry: recommended, popular, trend. LinkedIn’s Discover More ‘page is the first – and best – place to look when considering which hashtags to use in your posts.

Follow these steps to access this page:

  1. Click the “Find more” button.
    • In the mobile app, this is displayed when you click on your profile picture in the upper left corner of the page.
    • In desktop view, it is at the bottom left sidebar.
  2. On this page you can see popular pages, recommended links and pages and hashtags at the bottom of the page.

As a marketer, LinkedIn recommends me many marketing-related hashtags, such as #digitalmarketing, #seo, and #contentwriter. However, this list will vary from one user to the next.

How to follow hashtags on LinkedIn

The following hashtags allow you to see what other content creators are posting, how users are responding, and getting ideas for future posts.

  1. Go to the search bar and type the hashtag you want to follow.
  2. Select an option from the drop-down menu.
  3. It takes you to the hashtag’s feed, where you can see all the content published with that hashtag. Click “Follow” at the top of the page.

See the GIF below to see the steps in action.

GIF showing how to follow hashtags on LinkedIn

Now that you are following the hashtag, you will see it in the left sidebar under “Followed hashtags” when navigating on a computer. When using the LinkedIn mobile app, you can access the hashtags you follow by clicking on your profile picture at the top left of the window and scrolling down to the “Followed hashtags” drop-down menu.

Hashtags are an integral part of the success of your content. By relying on LinkedIn’s hashtag recommendations and your analysis, you can ensure that your posts reach the right audience.

Editor’s Note: This post was originally published in March 2021 and has been updated to be comprehensive.

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