How Twitch Gaming landed Ally Financial, American Eagle as official marketing partners

Amazon-owned streaming platform Twitch has always been game-centric, but it has been working to expand its brand sponsorships and custom activations to more partners and content areas. Walker Jacobs, its chief revenue officer, was joined by executives from two recently added official marketing partners for Twitch Gaming that go beyond “traditional” gaming brands – Andrea Brimmer, …

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