Kanye “Ye” West has apparently fulfilled his promise to run for president in 2024, launching his first campaign ad late Thursday.
Posted to his Twitter account, which Elon Musk just restored last week, the Thanksgiving spot features video and audio of Ye’s highly publicized interview with Fox News’ Tucker Carlson, all scored to a ringing piano ballad.
Narration from that segment leads the way through a story of victimization, charting the personal and professional fallout after Ye made a series of anti-Semitic remarks and pulled off stunts like debuting a shirt that read “White Lives Matter.”
The ad opens with Carlson introducing his October interview with Ye, describing him as “one of the world’s best-selling music artists”, “a celebrated and highly paid fashion designer” and “a Christian evangelist”.
Next, it’s about Ye wearing the infamous White Lives Matter shirt during Paris Fashion Week. “The reaction from the fashion industry and international media was immediate and uniform: shock, horror, anger,” says Carlson, before editing the reactions of celebrities and peers including Curtis “50 Cent” Jackson, Fat Joe and Dave Chappelle who criticized him. , laughing at him or calling all out to “cancel” him.
“Conspicuously, however, there was no explanation as to why West did this. What was the T-shirt about? No one seemed to ask him, let alone listen to what he had to say,” said Carlson. “Instead, the enemies of his ideas have rejected West, as they have done for years as mentally ill.”
The ad ends with the word “ye24” on a blue background.
You can watch the full ad campaign in the video above.