Livestream shopping is poised to grow even more in 2022

It seemed that all other retailers dared to buy livestreaming this year as a trend that has already overtaken online shopping in Asia has gained a firmer foothold in the US. From Walmart’s partnerships with platforms such as Twitter and TikTok to new influencer-led channels at Saks, Zappos and Nordstrom, 2021 was a year of experiments …

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