- McDonald’s released an emotionally charged holiday commercial that makes adults cry.
- The ad follows a girl’s relationship with an imaginary friend throughout her childhood.
- The annual Christmas commercial called “Imaginary Iggy” was released in the UK
McDonald’s heralds the holiday season with a nostalgic, tear-jerking Christmas commercial titled “Imaginary Iggy” that has found its fans on social media.
The ad follows a young girl named Matilda’s journey through childhood vacation seasons. One Christmas, she draws an imaginary friend – a blue, furry monster named “Iggy” – who comes to life and becomes best friends with her throughout her youth.
The two share plates with carrot sticks, he encourages her during a performance, and they watch movies together. Their relationship disappears when Matilda becomes a teenager, and eventually she takes her drawing of him down and puts Iggy and the drawing in the closet before her friends come over.
When she sees a child on McDonald’s feeding carrots to their imaginary friend, she returns to the closet, where she finds out that her loyal friend has been waiting for years. The commercial ends with the two repeating scenes from Matilda’s childhood and sharing a plate of carrot sticks.
The song “Time after Time” plays throughout the commercial and adds the heartbreaking qualities of the commercial.
“I did not think I would cry over @McDonalds Christmas ad on a Friday night, “a user tweeted.
—Sara 💙 (@Mabel_Mouse_) November 12, 2021
“I can not believe I am actually crying over McDonald’s Christmas ad that gave them permission to make the best ones,” said another user.
As part of the campaign, the company donates 10 pence (13 US dollars) to FareShare, a charity that aims to fight hunger, for each download of Mabel’s version of “Time after Time”.
“Christmas is such a happy time for both children and adults – with this year to be better than ever as families reunite across the country after some difficult years,” said Michelle Graham-Clare, senior vice president and chief marketing officer at McDonald’s. says in a press release. “We are sure that our ad perfectly encapsulates the imagination of childhood, which comes alive at this time of year and provides a useful reminder that one is never too old to believe.”