Meta expands fundraising efforts on Facebook, Instagram for Giving Tuesday


There are plenty of ways to give back this holiday season.


Meta – the newly appointed parent company of Facebook, Instagram and WhatsApp – is ready to help you give back this holiday season. On Monday, the company said it is expanding its fundraising efforts and features, including a new “Giving Exchange” feature in the Neighborhoods section of the Facebook app and a Giving Tuesday tournament on Facebook Gaming to raise money for nonprofits.

Meta said it will also match up to $ 8 million in donations to eligible fundraisers on Facebook for Giving Tuesday, which falls on November 30 this year. Gives Tuesday follows shopping events Black Friday and Cyber ​​Monday, and people are supposed to give back to their communities.

Facebook has made similar efforts around the holiday season and Giving Tuesday Before. But this year’s initiatives come as the company is under intense scrutiny from lawmakers and regulators in the wake of a whistleblower leaking thousands of internal documents about the potential harmful effects of Facebook. Its latest donations and fundraising features give Meta a chance to highlight how it connects people and builds online communities around common purposes and goals.

“Since we first launched fundraising tools more than five years ago, our community has raised more than $ 5 billion for nonprofits and personal causes on Facebook and Instagram,” Sheryl Sandberg, Meta’s Chief Operating Officer, said in a blog post. “The holiday season is a time when many of us are thinking about how we can give something back.”


Teams of game creators will go live in Warzone on Facebook Gaming to raise money for Giving Tuesday.


Meta said it also expands the number of non-profit organizations that people can raise money for on Instagram, and lets people raise money for more than 1.5 million organizations. And as part of Instagram’s 11th birthday, Meta will match seven creator fundraisers up to $ 50,000 each through Giving Tuesday.

The company said it will also bring #BuyBlackFriday back, a campaign launched last year to support black-owned small businesses on Black Friday. Meta encourages Facebook and Instagram users to shop for gifts through the collections of the #BuyBlackFriday Gift Guide, available via the Facebook and Instagram Shop tabs.

Also see: Giving Tuesday 2021: What it is and how you can help

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