Millennials play on mobile phones more than anything else, the report says

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The mobile research company Tapjoy has released a new report that provides insight into how millennia play. According to their results, this generation is one of the biggest consumers of mobile games and they play more on mobile than on any other platform.

The report is part of a series called Modern Mobile Gamer. Tapjoy has released several versions of this report, focusing on parents and Gen Z. The latest report focuses on gamers born between 1981 and 1996. According to the report, 82% of millennials play on their smartphones as opposed to 37% play games on consoles and handhelds and 27% play on PC – which is actually very close to the gaming habits of Gen Z.

The report also says that 70% of millennials play mobile games daily and they are also very receptive to mobile game ads offered in exchange for in-game rewards. Lauren Baca, Tapjoy’s senior marketing director, said this is because millennials are among the first groups to have all the comforts of mobile internet: “They have a unique perspective: they remember life before the internet, but also can not imagine life without that. And they are just as tech-savvy and connected to their mobile devices as Gen Z, especially when it comes to gaming and shopping. Rewarded ads offer the best of both worlds – they connect Millennials with relevant offers and brands and allow them to get more out of their mobile games. ”

This probably does not come as a total surprise, but the pandemic has also led to an increase in the amount of mobile gaming millennials do. 73% of respondents said they played more mobile games thanks to the pandemic, where 59% had downloaded new gaming apps, 42% played new games, and 60% said they would continue their new mobile gaming habits even after the pandemic subsides .


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The report also says that millennials make a large amount of purchases from their phone, with 73% saying they shop on their mobile 1 to 4 times a week. According to Tapjoy’s surveys, about 74% of the items purchased on mobile by this demographic group are video content.


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