MLB star Shohei Ohtani takes a stake in the crypto exchange FTX and joins Steph Curry and Tom Brady as the latest brand ambassador | Currency News | Financial and business news

Shohei Ohtani of the Los Angeles Angels sees his home run against the Seattle Mariners during the first round at T-Mobile Park on October 3, 2021 in Seattle, Washington.
Shohei Ohtani.

  • Major League Baseball superstar Shohei Ohtani takes a stake in the cryptocurrency exchange FTX.
  • He also joins the company’s A list of sports ambassadors, which includes Tom Brady and Stephen Curry.
  • The agreement is the latest in a series of high-profile sponsorship agreements for FTX, which was founded in 2019.
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Major League Baseball superstar Shohei Ohtani takes a stake in FTX and joins the cryptocurrency exchange’s A-list of ambassadors.

Ohtani will receive all of its compensation in equity and cryptocurrencies, FTX said Tuesday. As part of the long-term partnership, FTX has also committed to making an annual contribution on behalf of Ohtani to various charities.

The deal is the latest in a series of high-profile sponsorship deals for the SoftBank-backed company, which was founded by 29-year-old crypto-billionaire Sam Bankman-Fried in 2019.

Ohtani, who in 2021 became the first player in MLB’s history to be an All-Star as both a pitcher and a hitter, joins NFL superstar Tom Brady and NBA legend Stephen Curry as brand ambassadors.

The world’s third largest crypto exchange in volume behind Binance and OKEx, FTX has aggressively pursued sports deals.

The company in October revealed that it bought an ad for the Super Bowl in February 2022. In June, FTX announced a partnership with MLB to become the first cryptocurrency exchange sponsor in professional sports. And earlier this year, Blockfolio won, the crypto app that FTX bought in 2020 naming rights to the NBA’s Miami Heat arena until 2040 in a $ 135 million deal.

“Sports fans are twice as likely to know about crypto than non-sports fans,” Bankman-Fried said in July. “Generous sports fans are almost 3 times as likely.”

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