Musk plans Twitter check mark feature again, but with more colors

Comment

Elon Musk said Twitter will launch a verification feature with multicolored check marks, just weeks after the botched rollout of its paid-for blue check model, which had to be scuttled when impersonation accounts ran rampant.

Musk tweeted Friday that “Verified” will launch in a week, this time with gold check marks for companies, gray for governments and blue for individuals, who can also qualify for a “secondary tiny logo” denoting they belong to an organization.

All verified accounts “will be manually authenticated before check activates,” Musk tweeted.

Elon Musk’s first big Twitter product paused after fake accounts spread

The Twitter owner did not elaborate on what manual authentication would entail. Accounts with legacy blue check marks on the social media site had to have their identity verified to get the token, and are predominantly used by companies, celebrities, journalists, politicians and other public figures. It’s unclear whether Twitter has a system in place to manually authenticate accounts, especially after cutting its workforce dramatically in the past month.

The billionaire took over Twitter last month in a $44 billion deal that he proposed, then tried to cancel, then proposed again. Since the acquisition, Twitter’s workforce has been in chaos. Musk has slashed about half its jobs, then delivered an ultimatum to the remaining employees to commit to a new “hardcore” Twitter or leave. Hundreds of employees refused to sign the pledge.

The company’s Trust and Safety team, which is responsible for combating hate speech and policing content on the site, has undergone major upheaval under Musk — from leaders leaving to carefully crafted decisions being reversed. He seems to be making many critical decisions by polling Twitter users. Musk restored former president Donald Trump’s account and plans to reinstate nearly all previously banned accounts after conducting separate polls.

Musk’s ‘free speech’ agenda dismantles safety work at Twitter, insiders say

Several major advertisers have halted advertising on the site since Musk took over — putting Twitter’s main source of revenue at risk.

Musk upended the legacy check mark system soon after he took control of the company, rolling out a feature in the company’s Twitter Blue subscription service that let anyone pay $7.99 and get a blue check mark on their account, provided they had an Apple ID and phone number.

But the new paid system quickly went awry. Accounts were created impersonating public figures, elected officials and brands. Tweets purporting to be from politicians or companies went viral.

‘Opening the gates of hell’: Musk says he will revive banned accounts

The chaos made it difficult to quickly tell which accounts were valid and which were impersonations, eroding trust in posts on the site. Twitter disabled new sign-ups for the service.

On Friday, Musk tweeted that the company is “tentatively launching Verified on Friday next week.” He did not say what exactly that would mean for accounts that had check marks under the old system, or for accounts that are interested in paying for Twitter’s subscription service.

Musk and Twitter did not immediately respond to a request for comment.

He responded to another user, saying that accounts would be suspended if they engage in “deliberate impersonation/deception.”

He added: “We shall see how it goes.”

Related Posts

Customize your layout with half off this handy Mac manager

We’re all pretty used to the default home screen for our Mac. Power up and you’ve got all those apps and icons lined up waiting for a…

US Congress rolls back proposal to restrict use of Chinese chips

The US Congress is rolling back proposed legislation that would place restrictions on the use of Chinese-made chips by the government and its contractors, after  companies argued…

Apple TV+ dramas earn two spots on AFI’s best shows of the year list

Pachinko AppleInsider may earn an affiliate commission on purchases made through links on our site. The American Film Institute has placed Apple TV+ originals…

Blizzard employees say “mismanagement” is leading to Diablo IV delays and crunch time

Highly anticipated: As expected, Blizzard took time at The Game Awards 2022 to announce a Diablo IV release date and begin pre-orders. The eagerly anticipated title is…

Amazon to copy TikTok’s feature that allows users to shop for products from social feed of videos and photos- Technology News, Firstpost

Mehul Reuben DasDec 09, 2022 10:06:37 IST TikTok has influenced the tech industry more than people realise. From Instagram’s Reels to YouTube Shorts, several social media platforms…

Google Chrome Is Finally Saying Goodbye to Windows 7

Microsoft Google Chrome, Microsoft Edge, and a few other web browsers still support Windows 7. Nearly three years after official support ended for Windows 7, Chrome is…

Leave a Reply

Your email address will not be published. Required fields are marked *