NFL Introduces The Apple Music Super Bowl Halftime Show

The NFL today announced Apple Music as a new partner for the Super Bowl Halftime Show. The multi-year partnership brings the Super Bowl Halftime Show, the most-watched music performance of the year, together with Apple Music, which pays tribute to musicians, songwriters, producers and fans, offering the world’s best listening experience with a catalog of more than 90 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes and continues the award-winning tradition today with Apple Music.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP Partner Strategy for the NFL. “We couldn’t think of a more suitable partner for the world’s most watched music performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.”

Super Bowl LVII, to be played on Sunday, February 12, 2023 in Glendale, Arizona, marks Apple Music’s first year as part of the Super Bowl Halftime Show. In the coming months, fans can expect exclusive details and sneak peeks ahead of the Apple Music Super Bowl Halftime Show by following @AppleMusic on TikTok, Instagram and Twitter.

“Music and sports hold a special place in our hearts, so we’re thrilled that Apple Music will be part of the biggest stage in music and football,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “We look forward to more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

More than 120 million viewers watched The Super Bowl LVI Halftime Show live earlier this year, which featured a lineup of groundbreaking musicians including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar and marked the first time these five multi-award winning artists performed on stage together. The Super Bowl LVI Halftime Show has won three Creative Emmy Awards.

Past Super Bowl Halftime Show performances have included The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.

For a 1-month free trial of Apple Music for new customers, visit: https://www.apple.com/apple-music/

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