People Data Labs, which offers data as a service through APIs, raises $ 45M

People Data Labs (PDL), a company committed to creating a “single source of truth” for B2B data products based on the profiles of 3 billion people globally, has raised $ 45 million in a Series B funding round.

Founded in San Francisco in 2015, PDL has built a duo of APIs (application programming interfaces) for developers, engineers, and data researchers to access personalized data. This includes an enrichment API for those seeking to expand their existing registrations with additional data; and a search API for those who want to query PDL’s full dataset without hosting any of the data themselves. Users can specify the full search criteria and parameters so they can find the people who are relevant to their project.

In its six-year history, PDL has put together a pretty impressive list of customers, including IBM, Kleiner Perkins and The Home Depot.

Simplification of large data sets

In terms of use cases, yes, sales and marketing teams can leverage PDL data to improve their existing qualified leads, or recruitment headhunters can use PDL to enrich the data they have about potential candidates. But it can be used for everything from fraud detection to market research.

“We eliminate complexity by handling large datasets – we collect our data from different sources, ensure that they are compatible and accurate, clean them and deliver them to engineers and product developers in a form that is flexible, reliable and easy to use. , ”PDL co-founder and CEO Sean Thorne told VentureBeat.

PDL gets most of its data from a so-called “data union”, which is basically a proprietary data sharing cooperative that gathers various data pools to enable any (paying) third party to unlock insights. PDL’s data association includes B2B data sources that span multiple verticals, including human resources, real estate, identity and fraud detection, marketing, among others. In addition, PDL also uses public and open source data sources to fill in some of the gaps.

“Some datasets are delivered as a one-time dump, while others are updated every time we do a new data build to ensure freshness and accuracy,” Thorne added. “We focus on B2B data, including resume, contact, social and demographic information, that reflects a large portion of the world’s professional population.”

B2B data-as-a-service

PDL fits into a broader trend that has seen several data-as-a-service (DaaS) platforms emerge to arm companies with better data. Last week, Lusha raised $ 205 million worth $ 1.5 billion to help sales teams find accurate B2B contact information, while the sales intelligence platform recently secured $ 32 million in funding. On the surface, the B2B data giant ZoomInfo is perhaps most in line with what PDL does, except that PDL is aimed at developers and engineers rather than sales teams.

“We provide similar data [to ZoomInfo], but most of our customers use our data to build and expand their products instead of drawing up lists of sales contacts, ”Thorne explained. “Our competitive landscape can be a bit misleading – it’s hard for us to discuss competitors directly because many companies that seem to offer a competitive product are actually customers who use our data to drive their own offer.”

Before now, PDL had raised about $ 10 million, and with an additional $ 45 million in the bank, the company said it is well positioned to expand its product further across fintech, fraud detection, investment investigations and risk reduction, as well as doubling its product. staff to 160. The company’s Series B round was led by Craft Ventures with participation from Flex Capital.


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