Cloud-based business applications offer brilliant, flexible and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits and challenges, including contact management.
We asked David Anderson, LionDesk Founder and CEO, about the impact of these platforms on the growth of SMEs and the importance of keeping different tools aligned. This is what he told us.
Questions and Answers With David Anderson, LionDesk CEO
1. How do you think cloud-based solutions and SaaS affect the growth of small and medium-sized businesses?
Consumer expectations are top notch. To remain competitive, companies need to evolve to deliver products and services faster, easier and better.
SaaS technology enables companies to keep up with demand while running their business efficiently and effectively. For example, a LionDesk user can configure his system to remind them of important tasks, automatically follow up on contacts throughout the year, and quickly show them how their database works while spending only 15 minutes / day in the system. That is the power of technology.
2. What are the biggest challenges for SMEs when it comes to contact management?
Without a doubt the biggest challenge is contact follow-up. We do not have a lead generation problem, we have a lead follow-up problem.
The person who responds the fastest to the lead wins. The person who maintains a relationship with their contact through consistent communication and care wins. The person who remembers small personal information about a contact wins. And that’s exactly what a fully functional CRM system can be configured to do.
3. How can integration solutions improve the use of LionDesk?
A core value of LionDesk is that we “Play well with others.” By having an open system that allows users to connect their favorite business building tools, they can work more efficiently and effectively.
4. Where do you think the importance of keeping sales and marketing tools aligned with other business applications lies?
The # 1 benefit of having a hub like LionDesk that connects all of your business tools is that it limits the number of applications you need to sign in to run your business. Having the same data from your different applications adjusted and shared helps your team row in the same direction.