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Samsung Electronics has unveiled the Samsung Gaming Hub as a new way to play and discover cloud-based games on Samsung’s smart TVs.
The hub will be launched later this year with games from partners including Nvidia’s GeForce Now, Google Stadia and Utomik. The South Korean technology giant unveiled the details at the CES 2022 trade show in Las Vegas. Discovery has been an eternal problem for game developers making games for app stores that have millions of apps available on them. But it’s also an interesting recognition that Samsung wants to woo gamers as a key market now that gaming has risen into the mainstream.
Powered by Samsung’s Tizen software, the Samsung Gaming Hub is a new gaming streaming discovery platform that bridges the gap between hardware and software to deliver games on select Samsung 2022 TV models.
“Our Samsung Smart TVs provide the ultimate entertainment destination for everyone across generations, interests and viewer preferences,” said Won-Jin Lee, CEO of Samsung Electronics. “We know that games continue to grow in popularity with our customers, and we’ve bridged the gap between our Smart TV management and advanced gaming software to create an easier way for people to enjoy the games they love faster. We developed Samsung Gaming Hub with our incredible content partners for the benefit of all gamers, and we plan to continue our collaboration to develop the ecosystem. “
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As a platform for discovering gaming streaming, the Samsung Gaming Hub was created to support the gaming ecosystem and builds on the company’s legacy of hardware and software for better gaming experiences.
Samsung Gaming Hub will allow players to jump into the games faster through game streaming services like Nvidia’s GeForce Now, Stadia and Utomik, and more to follow.
“We are excited to kickstart Utomik’s commitment to cloud gaming with a fantastic partnership with Samsung,” said Doki Tops, CEO of Utomik, in a statement. “It launches Utomik’s journey into hybrid gaming, allowing players to play games on any device and seamlessly switch to other devices using both our smart download technology or cloud gaming technology, depending on the device and context.”
Players will be able to instantly play games as these games are hosted on cloud gaming services (hosted on web-connected data centers) and streamed to any device. They can also easily discover and access games on these services.
The hub also gives players easy access to YouTube games so they can follow their favorite streamers. Players can also bring their own controllers by pairing a favorite game controller with the Samsung Gaming Hub for a hassle-free experience.
Samsung wants players to explore, search and buy new games in the Samsung Gaming Hub. Samsung thinks it will be a good match for their TVs as it is targeted at gamers. And it will promise console-like gaming performance without a gaming console.
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