Samsung The Frame art TV gets a matte anti-reflective screen for CES 2022



This story is a part of THOSE, where CNET covers the latest news on the most incredible technology coming soon.

Samsung’s The Frame TV has always offered a unique offer. It’s made to show not only your favorite TV shows and movies, but also – for some buyers, primarily – to show art. It has a built-in art store that allows you to purchase digital versions of paintings, photography and more, it allows you to display your own photos and photographs, and it works with custom metal and wood frames to better mimic a piece of wall art.

On CES 2022, Samsung introduces the latest enhancement to The Frame: a new anti-reflective screen designed to make the art look more realistic (and less TV-like) than ever. The company describes the new matte screen finish as a “nature-like paper and canvas texture” that is “designed to maximize irregularities in the light scattering surface” even in bright spaces. It’s my experience that Samsung’s non-frame TVs are the best on the market to combat reflections, so I expect the new The Frame will increase the ante even more.

Read more: Get rid of annoying TV reflections with these 5 tricks

Samsung says that two of their other unique lifestyle TVs, Serifen and Seroen, will also get the new screen in 2022. The company is also selling a new motorized wall bracket for its TVs that orients them from standard widescreen or landscape mode to vertical or portrait mode, as well as redesigns its menus and user interface to work in portrait mode as well.

Also new for the 2022 version of The Frame is a redesigned version of the art store that is said to make content easier to find. A paid subscription costs $ 5 a month for access to more than 1,400 works of art from “world-renowned” institutions. You can also attach one specialized shelf to the TV.

Aside from the new screen and UX, Samsung did not do much to improve the image compared to previous versions. The frame has 4K resolution, QLED technology with quantum dots and the company’s dual LED backlight structure, which is missing local attenuation. Based on these specifications, we do not expect it to compete with the image quality of anything like the QN90A, but it should be much better at showcasing art.

The frame will be available in sizes from 32 to 85 inches. Pricing and availability were not announced for 2022, but for reference, the 2021 version ranges from around $ 500 to $ 4,300, depending on size, which is a lot more than standard Samsung QLED TVs like the Q60A.

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