Samsung’s latest Frame TV has a matte screen that looks and feels more like real art

Samsung has managed to single-handedly define the category of “lifestyle TVs” – highly designed TVs that fit into the home more seamlessly than traditional TVs – with The Frame. I have several friends, colleagues and family members who have recently purchased a model in The Frame series. For them, the device’s stylish looks, customizable frames and the ability to display artwork or personal photos when the TV is “off” are more important than the latest picture quality or HDMI specifications.

For 2022, the company hopes to take The Frame to the next level and make its wall art living room trick more compelling than ever before. Samsung says the latest models will have a matte, anti-reflective screen with a “lifelike” texture that feels like canvas or paper to the touch.

The anti-reflective screen could be a big draw for consumers; The frame is able to match the white balance and brightness of works of art based on ambient lighting in a room, but if there is one thing that reveals the fact that you are still watching a TV, then it is glare from the screen.


A comparison of last year’s Frame in relation to the new matt screened model.
Image: Samsung

By introducing a new anti-reflective film and other anti-reflective measures, Samsung hopes that oil panthers and other art will jump off the screen to a more impressive extent than before. Unfortunately, I have not yet had a chance to see the new anti-reflective screens in person to see how compelling the end result is – or whether there is any negative effect on the image when viewing regular content.

The company’s art store offers over 1,600 pieces, and frame owners can expect a new, more refined user experience in 2022 as they browse this selection.

For 2022, The Frame will be offered in a total of seven different sizes, starting at 32 inches at the small end and topped with an 85-inch model. As for the technical specifications of the TV itself, they sound like last year: The frame will give you a nice 4K HDR image with an extended quantum dot color palette, but it lacks advanced TV features such as local attenuation in full array, 120Hz support, variable refresh rate and so on. And Samsung continues to ignore Dolby Vision completely.

Based on Samsung’s claims, this guy would not see much glare on the new Frame.
Image: Samsung

If image quality is your top priority, the company’s top-tier Neo QLED set (with Mini LED technology) is still the way to go. But that’s not what The Frame is for. This model – and Samsung’s other lifestyle models like The Serif – is for people who want a perfectly acceptable image in a package that complements their interior design instead of colliding with it.

Pricing, release details, and more detailed technical specifications for the 2022 Frame Series should be announced closer to when the TVs begin airing in the coming months.

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