Stella Artois’ restaurant concept took the experience to a new level. Now it’s going global

Crispy, steaming french fries and cold beer. It is a combination that has become almost universal, but its origins are deeply Belgian. So when Anheuser-Busch InBev was looking for ways to create more brand awareness in Colombia for Stella Artois, a lager with a rich Belgian history, the marketing team turned to a couple with more than 200 …

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