StreamElements introduces Mercury to make YouTube VODs more dynamic

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StreamElements today unveiled Mercury, a suite of tools designed to make static YouTube VODs more dynamic and engaging. Content creators can now sign up for Mercury, which is currently in beta.

Mercury aims to bring YouTube videos to the same level of user engagement as livestreams. Its tools include dynamic thumbnails, dynamic description and on-screen shout-outs. As the name suggests, the first two add real-time data to both video thumbnails and descriptions. In the case of thumbnails, this could be data on charity goals and merch-sails, or shout-outs to subscribers or supporters. Dynamic descriptions can include real-time polls, supporter spots, and community goal data.

Other tools include on-screen shout-outs to supporters, including YouTube subscribers, Patreon supporters, or Discord members. StreamElements also sends users a personal weekly email with a performance summary.

These kinds of updates can help make even older videos more engaging for viewers, according to StreamElements after testing across 350 YouTube channels. Sergey Bukhman, product manager for Mercury, said in a statement: “By offering dynamic descriptions and thumbnails, shout-out overlays and polls, instant gratification translates into more viewer engagement, retention and growth. As an illustration of the appeal, creators who used “Mercury, a 60% increase in engagement on average. This is a significant boost that validates our free tools as a compelling new layer for video on demand production.”


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Mercury is currently free and available in beta for content creators on the StreamElements website.


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