The future of marketing is not like its past

The unprecedented disruption of 2020 required marketers to rethink their long-standing strategies as consumer needs changed faster than ever before. In his best-selling book, Quantum Marketing, Mastercard’s Raja Rajamannar-Adweek’s Grand Brand Genius Honorary Fellow for 2021 unpacks this view by defining the four historical paradigms of marketing and argues that the industry is now entering its “fifth paradigm.”

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