The myth of the creative rock star and what it does to your B-team to have an A-team

What is creativity and how does it work? For an industry built around humanity’s most powerful transformative power, it often feels like we really do not know much about it. Of course, much has been written about the commercial creativity of those who know – those who have first-hand experience. From Rory Sutherland’s brilliant book Alchemy to Dave Birss’ …

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