The secret behind baby carrots

You gotta love baby carrots. Don’t have to wash ’em, don’t have to peel ’em, don’t have to cut ’em. But here’s the big secret about baby carrots: They’re actually pieces of carrots. “Cut into two-inch pieces and peeled, and put in a bag,” explained Jeff Huckaby, the CEO of Grimmway Farms, the biggest carrot grower on Earth. One regular carrot might be cut into two, three, even four baby carrots.


CBS News

The original idea first took root in 1985, thanks to California farmers Mike Yurosek and his son, Dave. Dave loved growing carrots, but hated throwing away almost half the crop. “Thirty-five to forty-five percent of our carrots were rejected because of cosmetic situations – bent, broken,” he told correspondent David Pogue. “That’s what kind of drove me, as to say, ‘OK, how do we do something with that product and make it sellable?'”

Throwing away tons of your crop was one problem. Another was the time it took to cut and peel carrots for cooking, at least according to Yurosek’s then-wife, Terry. “She told me, ‘Why can’t you do something … so I don’t spend three hours in a kitchen, making it?'”

The Yuroseks repurposed a bean-cutting machine to chop the carrots into two-inch pieces ready for cooking. But focus groups revealed a surprise: Customers weren’t interested in cooking them. “They don’t want it for cooking; they want ’em for snacks,” Yurosek said.

So, a plant was retrofitted to start processing baby carrots. Bunny-Luv was their brand (which Grimmway later bought). And once baby carrots hit store shelves in the early 1990s, carrot consumption in the U.S. more than doubled.

Carrots of all shapes and sizes are cut into bite-sized baby carrots. 

CBS News

Today, 70% of all the carrots we buy are the baby kind.

So, everybody wins! The farmers sell more carrots, we snack more healthfully, and nothing is wasted.

Pogue asked Yurosek, “Everywhere you go, you see baby carrots. Do you take pride every time you see that?”

“It’s nice to still walk in a store and see ’em there,” he replied. “Tell my wife, ‘That was me! Man, we did that!'”

RECIPE: Carrot, Fennel & Citrus Salad

Carrot, Fennel & Citrus Salad.

Grimmway Farms

For more info:

Story produced by Gabriel Falcon. Editor: George Pozderec.

More stories about Small Wonders:

  • The long and short of microgreens (Video)
  • Mini-melons: The future of watermelons looks smaller and smaller (Video)

Check out the “Sunday Morning” 2022 Food Issue Recipe Index for more menu suggestions, from all of the chefs, cookbook authors, flood writers and restaurateurs featured on our program.

And head to New York Times Cooking for more delicious Thanksgiving recipes.

Related Posts

U.S. Soccer posts image altering Iranian flag ahead of crucial World Cup match

U.S. Soccer posts image altering Iranian flag ahead of crucial World Cup match – CBS News Watch CBS News The U.S. Soccer Federation briefly posted an image…

Amazon Cyber Monday sale: Save $800 on this 4K LG smart TV

Amazon Shopping for a new TV this Cyber Monday? Then you won’t want to miss this great deal on an LG smart TV.  This 4K smart TV…

NFL Week 12 MNF streaming guide: How to watch the Steelers – Colts game tonight

PITTSBURGH, PENNSYLVANIA – NOVEMBER 20: Kenny Pickett #8 of the Pittsburgh Steelers attempts a pass during the third quarter against the Cincinnati Bengals at Acrisure Stadium on…

How life insurance can benefit seniors

Despite conventional wisdom, life insurance can benefit seniors, too. Getty Images/iStockphoto Life insurance is generally thought to be advantageous for a wide variety of American adults. Whether…

Best Amazon Cyber Monday deals: Apple, Samsung, iRobot, 4K TVs and more

Apple/Google/CBS Essentials There are plenty of great deals to be found at Amazon during Black Friday and Cyber Monday 2022. The major retailer has deals on iRobot…

Judge accepts insanity plea deal for man in face-biting case

STUART, Fla. — A judge accepted a plea deal Monday for a man who randomly killed a Florida couple in their garage six years ago and then…

Leave a Reply

Your email address will not be published. Required fields are marked *