The winning secrets behind successful advertising outside the home

Volvo and Colossal Media teamed up in 2021 to impress audiences with their innovative and creative out-of-home (OOH) advertising. After winning an Adweek Out-of-Home Impact Award for their collaboration, executives from both companies joined the Adweeks Elevate: Out of Home event to reveal some of their secrets to success to Adweek agency editor Jameson Fleming. Authentic…

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