TikTok collaborates with Atmosphere to deliver its videos to commercial venues


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TikTok videos may soon be coming to a gym or restaurant near you.

On Wednesday, the maker of the popular short-form video app announced a partnership to deliver curated videos to places like Taco Bell eateries, Texas Roadhouse restaurants and Westin hotels. The agreement with Atmosphere, a streaming TV platform for businesses, marks the first time TikTok’s user-generated content will be available on a TV platform outside the home, the companies said.

“TikTok has become a destination for more than a billion people to be entertained, inspired and find the community,” said Dan Page, TikTok’s head of global business development, New Monitors, in a statement. “By partnering with Atmosphere, we are excited to make it easy for people to experience TikTok together by bringing the joy and creativity of our platform to new screens, venues and audiences.”

This is not the first agreement TikTok has entered into to expand the reach of its videos. In November, it announced a partnership with Amazon that allows Amazon Fire TV customers to watch videos on Four TVs and Four TVs.

Atmosphere has also expanded its platform and doubled the reach of its ad-supported streaming platform to 18,000 restaurants, bars, gyms, doctors’ offices and other venues worldwide. More than 20 million people watch the Austin, Texas-based startup’s offerings every month, which include viral video collections as well as clips highlighting things like extreme sports, lifestyle, art, surrounding nature and entertainment.

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