Twitter is rolling out redesigned warning labels for misinformation

Twitter users will soon see new warning labels on fake and misleading tweets, redesigned to make them more effective and less confusing

Twitter users will soon see new warning labels on fake and misleading tweets, redesigned to make them more effective and less confusing.

The redesign, which will be launched worldwide on Tuesday, is an attempt to make them more useful and easier to notice, among other things.

Twitter notices only three types of misinformation: “manipulated media,” such as videos and audio, that have been misleadingly altered in ways that can cause harm in the real world; election and ballot-related misinformation and false or misleading tweets related to COVID-19.

The new designs added orange and red to the labels, making them stand out more than the old version, which was blue and blended with Twitter’s color scheme. While this may help, Twitter said its tests showed that if a label is too conspicuous, it leads to more people retweeting and responding to the original tweet.

Twitter said Tuesday that the redesigned labels showed a 17% increase in “click-through-rate,” meaning more people clicked on the redesigned labels to read the information that revealed fake or misleading tweets.

Misleading tweets that got the redesigned label – with an orange icon and the words “stay informed” were also less likely to be retweeted or liked than those with the original labels.

Tweets with more serious misinformation – for example, a tweet claiming that vaccines cause autism – will have a stronger label with the word “misleading” and a red exclamation mark. It will not be possible to reply to, like or retweet these messages.

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