Twitter to sell MoPub to AppLovin

The pace of mergers and acquisitions in the ad-tech sector has picked up a furious pace in 2021, with today’s announcement that Twitter will divest MoPub without a doubt the most high-profile deal in 2021. Topline Twitter has agreed to sell its ad-tech platform MoPub to AppLovin for an agreed fee of $ 1.5 billion in cash, …

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