With Facebook and Instagram down for much of the day on Monday, many social media users used Twitter to share their problems, thoughts and jokes.
Twitter seemed to embrace its moment in the spotlight. The company’s main account tweeted “hi literally everyone, ”Achieved 2.4 million“ likes ”in just four hours.
Other major brands seemed to recognize the social media company’s marketing coup. “Hey what can I get you” the official McDonald’s account replied. “59.6 million nuggets to my friends,” the Twitter account replied.
Some companies took the opportunity to market their products. Netflix tweeted a picture from his new hit show “Squid Game” showing a contestant in the series tagged as “Twitter” holding up and saving the life of a contestant tagged “Everyone”.
Even Zion National Park had fun.
“Facebook and Instagram are still down, so we keep tweeting,” the park’s account said Twitter, with a video of the birds chirping.
Some users, like Jhonen Vasquez, a technician, took the jokes a little further.
“All Facebook networks are down for now. I can not help but be thrilled to see what new happiness-degrading, life-destroying horrors are manifesting in their place, ”he says submitted.
Some who lacked their favorite social media apps to use as distractions joked that their productivity was up on Monday.
“Instagram and Facebook should go down every day,” he said BenDeLaCreme, a performer. “I have not been so productive since 2006.”
For some whose work involves using Facebook, the networking issues meant that one day was interrupted.
“Social media executives at work today,” Motorola wrote Twitter, with a popular GIF of a lost John Travolta.
The radio network iHeartRadio checked in on those working in social media, with a Twitter post who said, “Dear other social media executives … are you okay?”
People piled on in their criticism of Facebook. Jokes about the closure converged with comments from politicians like Senator Ed Markey, a Massachusetts Democrat, about Frances Haugen, a former Facebook product manager who shared with The Wall Street Journal and lawmakers thousands of documents revealing that Facebook knew of many damages, its services caused.
“Facebook is down right now,” Senator Markey said said in a tweet, “So this is a good time to listen to whistleblower Frances Haugen.”
While many shared jokes on Twitter, others acknowledged the seriousness of the matter, as Facebook apps rely on communication by many of its three billion users.
“Okay, it was all jokes and gifs when Instagram and Facebook fell, but if Gmail and Twitter also go down, the freaking will begin,” said Aisha Sultan, a columnist at The St. Louis Post-Dispatch, on Twitter. “I’m already starting to miss my family’s incessant WhatsApp messages. Oh God, I’m getting lonely and it’s only been 4 hours. ”