What do influencers look for in fire deals?

A few years ago, the word “influencer” meant something quite different than it represents today. In 2016, the Instagram-focused social media consumer likely imagined a wealthy ex-bachelor participant taking beach photos in a personal floppy hat and sponsoring weight loss. But by 2021, the creative economy has evolved to include a more relatable, diverse population. Average Joes has completely disrupted the influencer market, and now that brands across all categories have an influencer marketing plan, they are competing to get their products and services in front of their eyes on loyal fan bases.

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