Will AI-powered logo tools drive designers out of the market?

These days, creating a piece of graphic design is easier than ever, and this is especially true for logo design. These small graphic works tend to be simple with relatively few elements and limited colors. They serve the purpose of identifying a fire and have few requirements. However, the design must be memorable, unique and do the job they are designed for.

Theoretically, logo design is so easy that anyone can handle a do-it-yourself logo. Although they do not have much experience with graphic design, they can turn to the abundance of AI-powered logo design tools that have flooded the graphic design world in the last decade.

This can be good news for beginners and do-it-yourselfers. But do artificially powered graphic design tools mean the death knell for human logo designers?

Logo designer’s established job

Logo design as a concept has technically existed since around the Middle Ages, when some bright shop and pub owners realized that it would circumvent the issue of illiteracy completely by using a pictorial representation of what their establishment provided.

However, it was not until the early 1900s that logo design began to emerge as an art form, with carefully selected elements that accurately reflected not only the services that the store or restaurant provided, but also the “personality” behind it. It was around the same time that “branding” began to be used as a way to attract new consumers and influence the loyalty of existing customers.

Logo design played a big role in that. Well-designed logos tell the viewer essential facts about the brand they represent. A good logo can communicate:

  • Which target group the brand is aimed at
  • Services the company provides
  • Promises that will be fulfilled
  • Details such as the name, location, etc. of the store or organization

Like any creative endeavor, there is “good” and “bad”, and what individuals think of a piece of graphic design can depend on their personal taste as much as how effective the logo actually is. For example, a business owner might love their logo. Still, it may not attract the intended audience or cause a disconnect between the brand’s personality and the logo’s message.

In general, logo design is far more nuanced than it may appear on the surface, and iterations and variations are common to fine-tune the design to its best. And the more experienced a logo designer is, the easier they will be to provide an excellent design early in the process.

The advent of artificial intelligence-driven graphic design

Logo design is not only in the logo design companies’ area of ‚Äč‚Äčcompetence. Instead, new business owners may turn to independent designers or even consider crowdsourcing logo designs.

But outside of these human designers, there is also the possibility of design tools powered by artificial intelligence.

AI in graphic design covers a wide range of the function it performs, the dexterity and accuracy of the design, and the extent to which it is used. For example, tools like Adobe Illustrator and other graphic design software offer some automated settings and filters to help designers repeat logos quickly and easily. At the other end of the spectrum, some websites and software provide fully artificial logo designs that pull already existing graphics and fonts and randomly put them together as suggested logos.

Experienced human designers can use AI design tools. DIYers can also use these tools to complete a design for a lower budget or even for free.

But can AI-powered logo design tools completely replace human designers?

Pros and cons of AI design vs. human designers

One thing that experts seem to agree on is that AI design has its place. It’s useful, but it can only go so far.

Logo design, like other aspects of graphic design, is essentially a creative endeavor. But to achieve a truly effective and unique design, it needs a creative spark that cannot be found in AI design tools – at least not at this point.

However, AI design tools continue to evolve year by year. So is there a chance they can completely drive human designers out of the market?

It’s hard to say for sure, but it’s hard to imagine that human designers would ever be completely controversial. Even if AI design becomes the industry standard, human designers would still be needed to prove and fine-tune designs.

That said, the U.S. Bureau of Labor Statistics estimates a decline in graphic design jobs over the next many years. So it’s a good bet that logo design positions will be harder to find in the next few years. AI logo design tools can be a part of it.

AI lowers the budget for graphic design, making it more attractive to new business owners and more accessible to all.

Smart designers will stay at the forefront of technology when it comes to graphic design. In addition, they will learn how to incorporate AI into their design process to get the most out of new developments.

Like any other business, it is important to be ready to adapt. But the human touch will remain a vital part of creative endeavors like logo design.

The Missing Link

Artificial intelligence continues to flood all industries and is evolving more and more every year. And the field of logo design is no exception.

It is very unlikely that human designers will ever be completely wiped out of the industry. Like other graphic design areas, logo design requires a detailed understanding of complex issues that vary for each brand. To achieve a unique, memorable and accurate logo, the human touch remains an important component of stunning logo design.

That said, the best designers will continue to adapt and learn to incorporate new tools into their design process.

Image credit: Brad Neathery; Unsplash; Thank you!

Zaheer Dodhia

Zaheer Dodhia

Zaheer Dodhia is a series entrepreneur and founder of LogoDesign.net, a SaaS company offering brand design. He has a deep understanding of business needs, search engine and has expertise in graphic design, computer recycling and technology, which has motivated him to lead several online projects, including ZillionDesigns and PCStore.com. He likes to cover topics like branding, graphic design and computer recycling.

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