You can now purchase AMC digital gift cards using Dogecoin

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AMC has begun accepting payment for its digital gift cards in Dogecoin and other cryptocurrencies. CEO Adam Aron announced the announcement via Twitter on Wednesday.

“Great news Dogecoin fans! mobile app and in theaters, “Aron tweeted.

To purchase AMC’s digital gift cards with Doge, sign up for BitPay, an Atlanta-based crypto payment processor that also provides digital gift cards to other big-name retailers, including Amazon, GameStop and Home Depot. AMC’s gift cards can be used to buy movie tickets and concessions – it’s not entirely clear on AMC’s website whether digital gift cards can be used in the same way. AMC did not immediately respond to a request for comment.

Read more: Dogecoin: The Origins of Elon Musk Supported Cryptocurrency

AMC’s move to accept Dogecoin follows a poll conducted by Aron on Twitter in September about which cryptocurrencies the company should accept. Out of more than 140,000 responses, 68.1% voted “Yes, do it for sure.”

The site was captured in a stock market frenzy initiated by resellers coordinating in a Reddit forum, AMC’s stock has experienced wild fluctuations. The company has worked with mixed results to harness investors’ energy and enthusiasm in “meme shares“in a variety of ways, including the introduction of AMC Investor Connect and the Acceptance Notice Bitcoin by the end of 2021. The decision to accept Dogecoin can be seen as another effort in that direction.

In January, the value of Dogecoin increased more than 300% in a matter of days – a turn partly attributed to promotion on Twitter by Elon Musk. In addition to increasing its short-term value, Musk’s advertising has helped Dogecoin become part of the popular encyclopedia. In a tweet, Musk shared a photo of a fake magazine called “Dogue” with a dog-themed cover.

Read more: Cryptocurrency-pump-and-dump-schemes: Everything you should know about these scams

AMC’s decision to accept payment in Dogecoin brings together some strange economic stories that have been a hallmark of 2021. While it will almost certainly generate interest online – Aaron’s September tweet generated significant traction – whether it can actually pay off, we need to see.

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